IMPROVED PERCEPTION AND PERFORMANCE
The best change efforts may fail unless people change the way they think.
Our work has shown that personal transformations that address the underlying attitudes that prevent change are more likely to succeed than those that tackle only the symptoms of resistance.
Annette Saldana is a communication + talent catalyst with 25+years experience in transformational education. She’s helped the world’s most successful business leaders create and realize dramatic shifts in performance across several industries including media, financial services, telecommunications, and nonprofits.
EXPERTISE
Annette is an expert in authentically generating the necessary mindset shifts and behaviors essential for success. Whether she’s partnering with complex organizations, private individuals or entrepreneurs, her customized, data-driven, context-shifting solutions cultivate the necessary focus, freedom and bravery to achieve ambitious goals.
This stems from her profound understanding that communication IS the process through which we create, invent and innovate together. Annette knows that conscious communication is the heart of coordinated action and achievement.
She founded ASG Training & Development in 2005 with an original focus on fostering customer loyalty, building brand leadership, and increasing sales performance. In 2010 she founded Irresistible Requests with a commitment to increase the influence and impact of women in the workplace.
Conscious communication. The most powerful and underutilized asset in this universe. I believe if you change how you interact with yourself and others—and if you can change how your staff interacts with each other and your clients—you'll produce remarkable results while having an insanely great time. Yes, of course, it also reduces wasted time, soul sucking stress and unwanted losses.
Personally, I'm on a mission to create victories in my lifetime. The kind of victories that move our world forward.
Want to make something good happen? Drop me a line. I’m listening.
APPROACH
Experience has shown that simply training on products and internal communication campaigns are not enough to inspire extraordinary performance and transformational leadership. Without adjusting the context in which individuals participate in the workplace, much of the value of any training is lost. Leveraging a team of experts, ASG’s solutions assess context to generate conversations that create evolved commitment and connection, while inspiring employees and stakeholders to align deeply, act quickly, and deliver exceptional business results in the areas that matter most.
“AMBC has recently engaged the services of Annette Saldana on an ongoing process. We have seen very positive results from the coaching services AMBC employees have received. The timeliness of her service is worth mention as one of our employees was able to use her advice effectively to win back a customer and also complete the deliverables, which added a $100,000 to our bottom line.
My personal interactions with her have been a tremendous boost to my negotiations and brainstorming capabilities with my customers. Annette helped me transform customer challenges into opportunities.
Annette’s personal commitment is notable. I am glad we decided to take the support and look forward to AMBC’s progress in the coming years with its newly discovered potential.
In appreciation”
“Ogilvy hired Annette and her team to conduct and intense training program for a valued client. Annette’s trainings were so fully engaging to the employees of our client’s organization that even those who weren’t required to attend the training would come.”
“One of our customer segments needed more proactive support— but they weren’t reaching out to tell us. It was up to us to identify these customers and resolve their issues. Doing so would not only enhance their engagement and loyalty to our brand, but it could also create new opportunities for spend and revenue growth.
We’d tried several customer outreach programs in the past. None had succeeded in changing the customer satisfaction landscape. Time lines for this project were extremely tight — almost unheard of, in fact, we weren’t sure any agency could pull it off.
However, Annette and team had a history of success with our organization. Her can-do attitude and ability to quickly turn strategy into tactical execution gave me confidence that we had found the right team.
Thanks to Annette, our organization touched 90K customers in its first year, identified and rectified several thousand customer concerns, and drove incremental spend and revenue.
Bumps in the road are expected, so I was surprised when very few appeared. Annette ensured the content was clear, complete and digestible, and with her team, turned an enormous challenge into a smooth success. Through working with Annette, I have not only gained an amazing resource to support my customer needs, but I’ve also gained a spectacular friend. Her dedication to her work, friends, and family inspires me. ”